Not all words are beneficial : the impact of management response contents on customer engagement behavior
Year of publication: |
2021
|
---|---|
Authors: | Zhang, Zili ; Li, Hengyun ; Yang, Yang ; Xu, Yukuan |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 93.2021, p. 1-11
|
Subject: | Management response content | Customer engagement | Causal explanations | Certain words | Uncertain words | Emotional words | Emotion | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing |
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