Not one and the same : published opinion as a poor predictor of public opinion
Year of publication: |
2022
|
---|---|
Authors: | Morath, Tobias ; Schwaiger, Manfred ; Mahler, Kristina |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 44.2022, 2, p. 3-23
|
Subject: | Corporate Reputation | Corporate Social Responsibility | News Media Reporting | Corporate social responsibility | Öffentliche Meinung | Public opinion | Firmenimage | Corporate reputation | Öffentlichkeitsarbeit | Public relations | Kommunikationsmedien | Communication media | Meinung | Opinion | Stakeholder |
-
How can companies succeed in forming CSR reputation?
Lee, Sun Young, (2016)
-
Mason, Alicia, (2019)
-
Meadows, Cui Zhang, (2016)
- More ...
-
Corporate reputation and the future cost of equity
Pfister, Benjamin, (2020)
-
Drivers of corporate reputation and its differential impact on customer loyalty
Schwaiger, Manfred, (2021)
-
Corporate reputation and the future cost of equity
Pfister, Benjamin, (2020)
- More ...