Notes toward an Application of McCracken's "Cultural Categories" for Cross-Cultural Consumer Research
Year of publication: |
1996
|
---|---|
Authors: | Applbaum, Kalman ; Jordt, Ingrid |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 23.1996, 3, p. 204-218
|
Saved in:
Saved in favorites
Similar items by person
-
Applbaum, Kalman, (1996)
-
Applbaum, Kalman,
-
Markets: Places, Principles and Integrations
Applbaum, Kalman,
- More ...