Novel retail technologies and marketing analytics : editorial
Maria Petrescu, Anjala S. Krishen
| Year of publication: |
September 2018
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|---|---|
| Authors: | Petrescu, Maria ; Krishen, Anjala S. |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 6.2018, 3, p. 69-71
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| Subject: | Technischer Fortschritt | Technological change | Marketing | Marketingmanagement | Marketing management | Einzelhandel | Retail trade | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-018-0040-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011951062