Nudge the lunch: A field experiment testing menu-primacy effects on lunch choices

By way of a field experiment conducted at a university cafeteria this paper finds that placing a vegetarian option instead of a meat option at the top of a menu decreases the share of meat dishes sold by 11%. This translates to a 6% decrease of daily emissions due to food sales. Using data on payment method, we find that the result is most likely driven by non-students responding to the nudge.

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Year of publication:	2021
Authors:	Andersson, Ola ; Nelander, Lif
Published in:	Games. - Basel : MDPI, ISSN 2073-4336. - Vol. 12.2021, 1, p. 1-19
Publisher:	Basel : MDPI
Subject:	behavioral economics \| field experiment \| limited attention \| menu intervention \| nudging \| salience \| sustainable food consumption

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Type of publication:	Article
Type of publication (narrower categories):	Article
Language:	English
Other identifiers:	10.3390/g12010002 [DOI] 1749094312 [GVK] hdl:10419/257485 [Handle]
Source:	EconStor

Persistent link: https://www.econbiz.de/10013200065