Number 4-5 - International services marketing - The role of culture and purchase motivation in service encounter evaluations
Year of publication: |
1999
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Authors: | Mattila, Anna S. |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 13.1999, 4-5, p. 376-389
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