Number 4 - Market research for the new millennium - Marketing research in the new millennium: Emerging issues and trends
Year of publication: |
2001
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Authors: | Hill, Jimmy ; Kling, Nathan D. ; Malhotra, Naresh K. ; Peterson, Mark |
Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 19.2001, 4, p. 216-235
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