Number 4 - The personalised marketplace: Beyond the 4Ps
Year of publication: |
1999
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Authors: | Goldsmith, Ronald E. |
Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 17.1999, 4-5, p. 178-185
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Saved in:
Saved in favorites
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