Number 6 - Loyalty, the Internet and the weather: The changing nature of marketing information systems?
Year of publication: |
1999
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Authors: | Rowley, Jennifer |
Published in: |
Management decision : MD. - Bradford : Emerald, ISSN 0025-1747, ZDB-ID 4119460. - Vol. 37.1999, 5-6, p. 514-518
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