Number 9 - Value-based marketing and its usefulness to customers
Year of publication: |
1999
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Authors: | Walters, David ; Lancaster, Geoff |
Published in: |
Management decision : MD. - Bradford : Emerald, ISSN 0025-1747, ZDB-ID 4119460. - Vol. 37.1999, 9-10, p. 697-708
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Saved in:
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