Nutzung und Nutzen kultureller Affinität in der Marketingkommunikation - das Fallbeispiel Japan -
von David Eichhorn ; Referent: Werner Pascha
| Alternative title: | Usage and usefullness of cultural affinity in marketing communication : the case of Japan |
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| Year of publication: |
2019
|
| Authors: | Eichhorn, David |
| Other Persons: | Pascha, Werner (degree supervisor) |
| Publisher: |
2019: Duisburg : Universität Duisburg-Essen |
| Subject: | Marketing |
freely available
| Extent: | 1 Online-Ressource (X, 291 Seiten) Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Dissertation, Universität Duisburg-Essen, 2019 |
| Other identifiers: | 10.17185/duepublico/70114 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012104596