Nutzungsmotivation von Social Media aus Unternehmens- und Kundensicht
Jan Tepohl, Marc-André Schrei
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Tepohl, Jan ; Schrei, Marc-André |
| Institutions: | Projekt Verlag (publisher) |
| Publisher: |
Bochum : Projektverlag |
| Subject: | Online-Marketing | Internet marketing | Markenführung | Brand management | Social Web | Social web | Internetnutzung | Internet usage | Motivation | Deutschland | Germany | Kundenmanagement | Social Media |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 68 Seiten Illustrationen 21 cm, 115 g |
|---|---|
| Series: | BiTS-Forschung. - Bochum : Projekt-Verl., ISSN 1861-4833, ZDB-ID 2236968-5. - Vol. Band 10 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-89733-391-0 ; 978-3-89733-391-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011505921