Nutzwertanalysen in Marketing und Vertrieb
Jörg B. Kühnapfel
| Year of publication: |
2014
|
|---|---|
| Authors: | Kühnapfel, Jörg B. |
| Publisher: |
Wiesbaden : Springer-Gabler |
| Subject: | Scoring-Modell | Scoring model | Marketing | Vertrieb | Physical distribution | Controlling | Nutzwertanalyse |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | IX, 41 S. 210 mm x 148 mm, 89 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | 201405 |
| ISBN: | 3-658-05508-1 ; 978-3-658-05508-0 ; 978-3-658-05509-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010380743