O EFEITO DA PUBLICIDADE EXPERIMENTÁVEL NA FIXAÇÃO DO PREÇO DOS BENS DURÁVEIS
Year of publication: |
2003-03-06
|
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Authors: | Maçãs, Paulo ; Leitão, João ; Osório, Carlos |
Institutions: | EconWPA |
Subject: | Durable Goods | Price | Trialable Advertising |
Series: | |
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Type of publication: | Book / Working Paper |
Notes: | Type of Document - Tex/WordPerfect/Handwritten; prepared on IBM PC - PC-TEX/UNIX Sparc TeX; to print on HP/PostScript/Franciscan monk; pages: 25 ; figures: included/request from author/draw your own 25 pages |
Classification: | D21 - Firm Behavior ; D42 - Monopoly ; M37 - Advertising |
Source: |
-
The Effect of Trialable Advertising on the Durable Goods Pricing
Maçãs Nunes, Paulo Jorge, (2003)
-
The Informational Role of Prices
Mirman, Leonard J., (2017)
-
The Price Normalization Problem in Imperfect Competition and the Objective of the Firm
Dierker, Egbert, (2000)
- More ...
-
A Determinação do Preço dos Bens Duráveis em Duopólio
Osório, Carlos, (2002)
-
Parcerias Estratégicas da Banca Portuguesa em Portais Digitais
Leitão, João, (2002)
-
Leitão, João, (2001)
- More ...