O2O dual-channel sales : Choices of pricing policy and delivery mode for a restaurant
Year of publication: |
2023
|
---|---|
Authors: | Du, Zhong ; Fan, Zhi-Ping ; Sun, Fenghao |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 257.2023, p. 1-15
|
Subject: | Delivery mode | Food sales | O2O dual-Channel | Optimal pricing | Pricing policy |
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