Obese customers' fitness goal disclosure on social media : exploring weight-loss image sharing on emotions and healthy lifestyle aspirations
Gurmeet Singh and Shavneet Sharma
| Year of publication: |
2022
|
|---|---|
| Authors: | Singh, Gurmeet ; Sharma, Shavneet |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 11, p. 3138-3167
|
| Subject: | Goal commitment | Goal disclosure | Healthy lifestyle intention | Obese customers | Self-conscious emotions | Social comparison | Social media | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Lebensstil | Lifestyle | Emotion | Gesundheitsvorsorge | Preventive care | Beziehungsmarketing | Relationship marketing | Ernährungsverhalten | Eating habit | Körpergewicht | Body weight |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-07-2021-0518 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013457415