Objects of desire : the role of product design in revising contested cultural meanings
Sarah J.S. Wilner and Aimee Dinnin Huff
| Year of publication: |
March 2017
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|---|---|
| Authors: | Wilner, Sarah J. S. ; Huff, Aimee Dinnin |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 33.2017, 3/4, p. 244-271
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| Subject: | Product design | legitimation | product meaning | taboo | market emergence | market evolution | Produktgestaltung | Schwellenländer | Emerging economies | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2016.1240099 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011707535