OBSERVATIONS - "Birds of a Feather Flock Together": Strategic Implications for Advertising Agencies
| Year of publication: |
2003
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|---|---|
| Authors: | Crutchfield, Tammy Neal ; Spake, Deborah F. ; D'Souza, Giles ; Morgan, Robert M. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 43.2003, 4, p. 361-369
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