Observations - The Single Consumer - Are single consumers different from married consumers in terms of their attitudes and behavior? Are consumers who are single by choice different from consumers who are single by circumstance? What are the marketing and advertising implications?
Year of publication: |
2002
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Authors: | Donthu, Naveen ; Gilliland, David I. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 42.2002, 6, p. 77-84
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