Obtaining strategic advantage from being imitated : when can encouraging "clones" pay?
Year of publication: |
1995
|
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Authors: | Conner, Kathleen R. |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 41.1995, 2, p. 209-225
|
Subject: | Imitationsstrategie | Imitation strategy | Innovation | Preismanagement | Pricing strategy | Marketingmanagement | Marketing management | Theorie | Theory |
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