OEM implementation of supplier-developed component innovations : the role of supplier actions
Year of publication: |
July 2017
|
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Authors: | Joshi, Ashwin W. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 45.2017, 4, p. 548-568
|
Subject: | Buyer-supplier relationship | Implementation | Innovation | Supplier actions | Lieferantenmanagement | Supplier relationship management | Lieferkette | Supply chain | Innovationsmanagement | Innovation management | Automobilzulieferindustrie | Automotive supplier industry | Einführung |
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