Of early birds and phantoms : how sold-out discounts impact entrepreneurial success in reward-based crowdfunding
Martin Adam, Michael Wessel, Alexander Benlian
| Year of publication: |
2019
|
|---|---|
| Authors: | Adam, Martin ; Wessel, Michael ; Benlian, Alexander |
| Published in: |
Review of managerial science. - Berlin : Springer, ISSN 1863-6683, ZDB-ID 2296460-5. - Vol. 13.2019, 3, p. 545-560
|
| Subject: | Reward-based crowdfunding | Phantom effect | Early bird offers | Out-of-stock | Scarcity | Crowdfunding | Unternehmensgründung | Business start-up | Erfolgsfaktor | Success factor |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11846-018-0311-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012099257