Off the rivals' radar in emerging market segments : non-mutual rival recognition between new firms and incumbents
Hitoshi Mitsuhashi, Lailani L. Alcantara
| Year of publication: |
2021
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|---|---|
| Authors: | Mitsuhashi, Hitoshi ; Alcantara, Lailani L. |
| Published in: |
Long range planning : LRP ; international journal of strategic management. - Oxford : Elsevier, ISSN 0024-6301, ZDB-ID 160984-1. - Vol. 54.2021, 2, p. 1-16
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| Subject: | Emerging market segments | Incumbents | New firms | Non-mutual rival recognition | Prototypes | Unternehmensgründung | Business start-up | Schwellenländer | Emerging economies | Marktsegmentierung | Market segmentation | Markteintritt | Market entry | Wettbewerb | Competition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.lrp.2019.06.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012520728