Offensives Marketing : gewinnen mit POISE: Märkte gestalten - Potenziale nutzen
Anton Meyer; J. Hugh Davidson
| Year of publication: |
2001 ; 1. Aufl.
|
|---|---|
| Authors: | Meyer, Anton ; Davidson, J. Hugh |
| Publisher: |
Freiburg i. Br. [u.a.] : Haufe |
| Subject: | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 709 S. Ill., graph. Darst. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 689 - 694 |
| ISBN: | 3-448-04093-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001490348