Offensives Marketing im E-Business : loyale Kunden gewinnen - CRM-Potenziale nutzen
Anja Förster ; Peter Kreuz
| Year of publication: |
2002
|
|---|---|
| Authors: | Förster, Anja ; Kreuz, Peter |
| Publisher: |
Berlin [u.a.] : Springer |
| Subject: | Electronic Commerce | Kundenmanagement | Kundenbindung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [digitool.hbz-nrw.de] |
| Extent: | XI, 276 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-540-43164-0 |
| Classification: | Betriebliche Information und Kommunikation ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004710016