Offering custom products using a C2M model : collaborating with an e-commerce platform
Bo He, Prakash Mirchandani, Guang Yang
| Year of publication: |
2023
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|---|---|
| Authors: | He, Bo ; Mirchandani, Prakash ; Yang, Guang |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 262.2023, p. 1-13
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| Subject: | E-commerce | C2M | Customization | Contracts | Game theory | Electronic Commerce | Online-Handel | Online retailing | Spieltheorie | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Digitale Plattform | Digital platform | Lieferantenmanagement | Supplier relationship management | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijpe.2023.108918 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014329763