Old world wineries and market orientation : empirical evidence from the Italian wine industry
Year of publication: |
2010
|
---|---|
Authors: | Santini, Cristina ; Cavicchi, Alessio ; Zampi, Vincenzo |
Published in: |
Market orientation : transforming food and agribusiness around the customer. - Farnham, Surrey [u.a.] : Gower, ISBN 978-0-566-09208-4. - 2010, p. 341-353
|
Subject: | Marketingmanagement | Marketing management | Internationaler Wettbewerb | International competition | Wettbewerbsstrategie | Competitive strategy | Wettbewerbsvorteil | Competitive advantage | Weinbau | Wine industry | Italien | Italy |
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