Older Consumer Responses to Marketing Stimuli: The Power of Subjective Age
| Year of publication: |
2006
|
|---|---|
| Authors: | Moschis, George P. ; Mathur, Anll |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 46.2006, 3, p. 339-346
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