Older Consumers' Orientations Toward Age-based Marketing Stimuli
| Year of publication: |
1993
|
|---|---|
| Authors: | Moschis, George P. ; Mathur, Anil ; Smith, Ruth Belk |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 21.1993, 3, p. 195-206
|