Olympic ambush marketing networks and knowledge transfer : examining their impact on the institutionalization of anti-ambush marketing legislation
Year of publication: |
September 2016
|
---|---|
Authors: | Ellis, Dana L. ; Parent, Milena M. ; Séguin, Benoit |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 30.2016, 5, p. 473-489
|
Subject: | Network analysis | institutional theory | Olympic Games | Sportveranstaltung | Sport event | Wissenstransfer | Knowledge transfer | Institutionenökonomik | Institutional economics | Unternehmensnetzwerk | Business network | Soziales Netzwerk | Social network | Sport | Sports | Sportmarketing | Sports marketing |
-
Chanavat, Nicolas, (2014)
-
The impact of social interaction and team member exchange on sport event volunteer management
Lee, Younghan, (2016)
-
To post or not to post : social media sharing and sporting event performance
Prado-Gascó, Vicente, (2017)
- More ...
-
Parent, Milena M., (2009)
-
Corporate support : a corporate social responsibility alternative to traditional event sponsorship
Séguin, Benoit, (2010)
-
Key leadership qualities for major sporting events : the case of the World Aquatics Championships
Parent, Milena M., (2009)
- More ...