Omni-Channel Retailing : An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments

by Amelie Winters

Reciprocity within Major Retail Purchase Channels and their Effects on Overall, Offline and Online Loyalt -- Effects of Perceived Offline-Online and Online-Offline Channel Integration Services -- Importance of Marketing Instruments for Repurchase Intentions in Omni-channel Retailing.

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Year of publication:	2021 ; 1st ed. 2021.
Authors:	Winters, Amelie
Publisher:	2021.: Wiesbaden : Springer Fachmedien Wiesbaden 2021.: Wiesbaden : Imprint: Springer Gabler
Subject:	Internationales Marketing \| International marketing \| Multikanalvertrieb \| Multichannel strategy \| Einzelhandelsbetrieb \| Mehrgleisiger Vertrieb
Description of contents:	Description [swbplus.bsz-bw.de]

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Extent:	1 Online-Ressource (XXIV, 306 p. 30 illus.)
Series:	Handel und Internationales Marketing Retailing and International Marketing Springer eBook Collection
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Hochschulschrift
Language:	English
Thesis:	Dissertation, Universität Trier, 2021
ISBN:	978-3-658-34707-9 ; 978-3-658-34706-2 ; 978-3-658-34708-6
Other identifiers:	10.1007/978-3-658-34707-9 [DOI]
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012615794