Omni-channel retailing on platforms : disentangling the effects of channel integration and inter-platform function usage difference
Year of publication: |
2023
|
---|---|
Authors: | Fang, Jie ; Liu, Hefu ; Cai, Zhao ; Tan, Chee-Wee |
Published in: |
Journal of operations management. - Bognor Regis : Wiley, ISSN 1873-1317, ZDB-ID 2013293-1. - Vol. 69.2023, 2, p. 197-216
|
Subject: | E-marketplace platform | hierarchical linear model | information integration | inter-platform function usage difference | physical integration |
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