Omnichannel index of fashion and lifestyle retailers from a customers' perspective : indexing COS, Levi's, Hugo Boss, and Pull&Bear
Year of publication: |
2017
|
---|---|
Authors: | Hopf, Valerie ; Koch, Julia ; Bug, Peter |
Publisher: |
Reutlingen : Reutlingen University |
Subject: | Hugo Boss AG | Levi Strauss Germany GmbH <Heusenstamm> | H & M Hennes & Mauritz GmbH <Hamburg> | Inditex <Arteixo> | Textilhandel | Textile distribution | Mode | Fashion | Lebensstil | Lifestyle | Vertriebsweg | Distribution channel | Performance-Messung | Performance measurement | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany |
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