Omnichannel retail : how to build winning stores in a digital world

Tim Mason with Miya Knights

The digital imperative -- Analogue learnings -- Loyalty is dead -- Your location in the digital world -- The digitally augmented store -- Mobile makeover -- Data-based retailing -- Performance marketing -- The importance of e-commerce -- New media : new content -- Index.

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Year of publication:	2019
Authors:	Mason, Tim ; Knights, Miya
Publisher:	London : Kogan Page
Subject:	Einzelhandel \| Retail trade \| Online-Handel \| Online retailing \| Digitalisierung \| Digitization
Description of contents:	Table of Contents [gbv.de]

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Extent:	xviii, 203 Seiten Illustrationen
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes index
ISBN:	978-0-7494-8446-0 ; 978-0-7494-9811-5 ; 978-0-7494-8447-7
Classification:	Marketing ; Handel
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012014196