Omnichannel retailing strategy : a systematic review
Aregu Asmare and Shimelis Zewdie
| Year of publication: |
2022
|
|---|---|
| Authors: | Hailu, Aregu Asmare ; Zewdie, Shimelis |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 32.2022, 1, p. 59-79
|
| Subject: | customer | Omnichannel | retailing | seamless | systematic literature review | Bibliometrie | Bibliometrics | Einzelhandel | Retail trade | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Multikanalvertrieb | Multichannel strategy | Kundenanalyse | Customer analysis |
| Description of contents: | Description [doi.org] |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2021.2024447 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012873360