On advertising durability and product durability
Year of publication: |
2007
|
---|---|
Authors: | Goel, Rajeev K. |
Published in: |
Applied economics letters. - Abingdon : Routledge, ISSN 1350-4851, ZDB-ID 1181036-1. - Vol. 14.2007, 1/3, p. 21-25
|
Subject: | Theorie | Theory | Dauerhafte Konsumgüter | Durable goods | Werbung | Advertising | Konsumgüter | Consumer goods |
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