On - air vs. in - home testing of TV commercials
Year of publication: |
1967
|
---|---|
Authors: | Achenbaum, Alvin A. ; Haley, Russel I. ; Gatty, Ronald |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 7.1967, 4, p. 15-19
|
Subject: | Rundfunkwerbung | Werbungsforschung | Vereinigte Staaten |
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