On Art Weinstein's superior customer value...in the Now Economy
Donovan A. McFarlane
| Year of publication: |
2021
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|---|---|
| Authors: | McFarlane, Donovan A. |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 27.2021, 5, p. 564-570
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| Subject: | Co-creation of value | customer-centric philosophy | new economy | S-Q-I-P model | service-dominant economy | superior customer value | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2019.1706187 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012624666