On becoming a culturally plural consumer
Year of publication: |
2011
|
---|---|
Authors: | Sankaran, K. ; Demangeot, Catherine |
Other Persons: | Uncles, Mark (ed.) |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 28.2011, 7, p. 540-549
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Emergent consumption | Cultural pluralism | Consumption processes | Consumption acts | Becoming culturally plural | Emergent consumption behaviour | Consumers | Consumer behaviour | Culture | National cultures | United Arab Emirates |
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