On being bad : why stigma is not the same as a bad reputation
Yuri Mishina; Cynthia E. Devers
| Year of publication: |
2012
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|---|---|
| Authors: | Mishina, Yuri ; Devers, Cynthia E. |
| Published in: |
The Oxford handbook of corporate reputation. - Oxford : Oxford Univ. Press, ISBN 978-0-19-870461-4. - 2012, p. 201-220
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| Subject: | Firmenimage | Corporate reputation | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009573875