On brand proliferation with vertical differentiation
Year of publication: |
1989
|
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Authors: | Martínez-Giralt, Xavier |
Published in: |
Economics letters. - Amsterdam [u.a.] : Elsevier, ISSN 0165-1765, ZDB-ID 717210-2. - Vol. 30.1989, 4, p. 279-286
|
Subject: | Markenartikel | Brand | Produktgestaltung | Product design | Standorttheorie | Location theory | Theorie | Theory |
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