On consumer beliefs about quality and taste
Year of publication: |
April 2017
|
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Authors: | Spiller, Stephen A. ; Belogolova, Lena |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 43.2017, 6, p. 970-991
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Subject: | product differentiation | perceived quality | preferences | beliefs | reasoning | inference | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Produktdifferenzierung | Product differentiation | Präferenztheorie | Theory of preferences | Qualitätsmanagement | Quality management |
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