On consumer preferences and the willingness to pay for term life insurance
Year of publication: |
16 September 2016
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Authors: | Braun, Alexander ; Schmeiser, Hato ; Schreiber, Florian |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 253.2016, 3 (16.9.), p. 761-776
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Subject: | Preferences | Willingness to pay | Term life insurance | Choice-based conjoint analysis | Lebensversicherung | Life insurance | Zahlungsbereitschaftsanalyse | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences |
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