On Customized Goods, Standard Goods, and Competition
Year of publication: |
2006
|
---|---|
Authors: | Syam, Niladri B. ; Kumar, Nanda |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 25.2006, 5, p. 525-537
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | degree of product customization | mass customization | standard products | competition | game theory |
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