On-demand customization and channel strategies
Li Chen, Yao Cui, and Hau L. Lee
| Year of publication: |
2020
|
|---|---|
| Authors: | Chen, Li ; Cui, Yao ; Lee, Hau Leung |
| Published in: |
Channel strategies and marketing mix in a connected world. - Cham, Switzerland : Springer, ISBN 978-3-030-31732-4. - 2020, p. 165-192
|
| Subject: | On-demand customization | Dual channels | Product variety | Pricing | Supply chain management | Lieferkette | Supply chain | Vertriebsweg | Distribution channel | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Preismanagement | Pricing strategy | Produktdifferenzierung | Product differentiation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-030-31733-1_7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012146863