On dynamic selection of households for direct marketing based on Markov chain models with memory
Year of publication: |
2007
|
---|---|
Authors: | Otter, Pieter W. |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 18.2007, 1/2, p. 73-84
|
Subject: | Direktmarketing | Direct marketing | Werbeplanung | Advertising planning | Markov-Kette | Markov chain |
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