On e-banking adoption: from banker perception to customer reality
Year of publication: |
2007
|
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Authors: | Durkin, Mark ; O'Donnell, Aodheen ; Mullholland, Gwyneth ; Crowe, Joseph |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 15.2007, 2/3, p. 237-252
|
Subject: | Privatkundengeschäft | Personal banking | Electronic Commerce | E-commerce | Marketingmanagement | Marketing management |
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