On happiness, sadness or indifference : investigating the carryover effect of outcome valence in service perceptions
Year of publication: |
2017
|
---|---|
Authors: | Yit Sean Chong ; Ahmed, Pervaiz K. |
Published in: |
Journal of service theory and practice : JSTP. - Bingley : Emerald, ISSN 2055-6225, ZDB-ID 2819789-6. - Vol. 27.2017, 1, p. 69-86
|
Subject: | Service quality | Valence | Experimental study | Dienstleistungsqualität | Experiment | Kundenzufriedenheit | Customer satisfaction | Wahrnehmung | Perception | Zufriedenheit | Satisfaction |
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