On informative advertising and product differentiation
Year of publication: |
2008
|
---|---|
Authors: | Christou, C. ; Bettas, Nikolaos |
Published in: |
International journal of industrial organization. - Amsterdam [u.a.] : Elsevier, ISSN 0167-7187, ZDB-ID 875355-6. - Vol. 26.2008, 1, p. 92-112
|
Subject: | Werbung | Advertising | Informationswert | Information value | Marketingtheorie | Marketing theory | Räumlicher Wettbewerb | Spatial competition |
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