On linking socioeconomic status to consumer loyalty behaviour
Year of publication: |
2019
|
---|---|
Authors: | White, Christopher J. ; Tong, Eudora |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 50.2019, p. 60-65
|
Subject: | Socioeconomic status | Consumer loyalty behaviour | Utilitarian and hedonic attitudes | Psychological needs | Konsumentenverhalten | Consumer behaviour | Sozialer Status | Social status | Beziehungsmarketing | Relationship marketing |
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